I often get calls from sellers who want to list their home “next week” or even in two weeks, and don’t realize all the things that need to happen before their home goes on the market. It isn’t surprising that this happens because sellers often believe that agents simply enter a home into the MLS and rake in a big paycheck for it. But the fact is, some agents know how to market a home (and spend the time and money to do it appropriately), and some don’t know anything about marketing. Believe it or not, marketing isn’t taught in real estate school.
The best agents, who will get you the best price for your home in the least amount of time, know that the preparation and marketing done before the property is listed, directly impacts the quality of offers you will receive, the length of time your home will be on the market and ultimately your bottom line.
Giving the agent enough time to adequately prepare marketing materials & to run pre-listing advertisements and giving yourself enough time to perform the necessary cleaning, staging and preparations recommended by the agent and stager, will positively impact how much money you make on your sale.
While this infographic focused primarily on agent duties and marketing timelines, if you need a fantastic resource for clearing out the clutter and making your home look show-ready, check out The Ultimate Home Seller’s Checklist from Great Colorado Homes.
Other great home preparation resources are:
How to Prepare for an Appraisal When Selling Your Home by Kyle Hiscock
Tips for Cheap Curb Appeal by Mark Brian
Why is a Home’s Initial List Price So Important by Lynn Pineda
Ready to start your search for a new home? Wake County Real Estate Search
Ellen is the founder of Harmony Realty, a socially conscious realty company. Ellen believes in empowering her clients through education and open communication. Ellen is a number-cruncher at heart and takes great pleasure in following and analyzing the trends of the housing industry. She loves communicating the big picture to her clients and helping them to understand how the market affects their sale or purchase. Her honest and down-to-earth approach allows her clients to make informed and intelligent decisions to get the most out of their offers and negotiations.
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